CROFTON MD 21114
Who says that online marketing doesn't work? Well, its effectiveness depends on two primary factors: Target marketing - i.e. appropriate marketing for the online venue - and follow-up. Let's talk about TARGET MARKETING online for now, and leave follow-up for another day.
When you list a home, you probably give some thought to the best way of reaching likely buyers and target market accordingly. Let's use mailings as an example: In the case of a starter home, you might decide to send photo postcards to a nearby rental community. When you list a waterfront home, you might send mailers to people who live in water-view homes in the area. When you list a four-bedroom colonial with a big yard, you probably mail to nearby townhouses with tot lots in the community.
The same principals apply to online marketing. Here are some of my targeted online ads, just to give you some ideas:
If someone is looking for information about Crofton, Maryland, they might find my profile and photos on city-data.com, as one relo buyer from New Jersey did last month:
"Crofton residents enjoy the cherry tree-lined streets in Spring, a crafts fair and Boy Scout-sponsored chicken barbeque at the Village Green in Fall, an annual Christmas tree lighting in front of Crofton Country Club, and lots of organizations and year-round activities for every age group from kids to seniors. It's a wonderful place to live, and conveniently located about a half hour from Annapolis, Baltimore, and the Nation's Capital. If you'd like to take a closer look at living in Crofton, contact Margaret Woda at RE/MAX VISION in the Crofton Village Green. She's been helping homebuyers and sellers in the area for over 30 years. You'll find the RE/MAX VISION office just off Rt. 3, in the Crofton Village Green. (Independently owned and operated) (Equal Housing Opportunity)"
If a military family is looking for an agent to sell their home in Crofton, Maryland, they might find my profile and photos on militaryavenue.com, as a prospective seller did earlier this month
"As a military wife, I experienced many of the things that you and your family face when you get orders. And, as a REALTOR for over 30 years, I have helped military families relocate in and out of the Baltimore/Annapolis/D.C. triangle. Nothing would please me more than an opportunity to work with you now, to help make this transfer a pleasant experience for you. To see photos and descriptions of current home listings, just click on the link above to visit my website. You'll also find area schools and many other local resources, as well as helpful information for home buyers and sellers. If you're leaving this area, I'll help you get top dollar for you home and handle all the details of your home sale for you. Contact me today for a FREE relocation package featuring home listings and area information."
If someone is simply looking for an agent in Crofton, Maryland , they might find my profile on ContactAgents.com, as another prospective seller did:
"33 years real estate experience in the D.C./Baltimore/Annapolis triangle including USNA, NSA, Ft. Meade and Andrews AFB. Begin your home purchase or sale with a visit to Margaret's user-friendly website with easy access to current home listings to help buyers find a home and recent home sales to help sellers price a home. You'll also find instant real estate calculators, links to local resources and helpful real estate tips. Then, when you're ready to move up to the next step in your home purchase or sale, contact Margaret for the personalized service you want and deserve."
As you can see, my online marketing is not cookie-cutter. You can't write one ad and then place it everwhere you advertise, because it won't necessarily "fit" the visitors to the website where you advertise. One thing that all my ads have in common, however, is a link to my website. Since I recently upgraded my website (thank you Tom Glynn for all your help), more people are actually contacting me and not just visiting my website. And that's where follow-up takes over... (to be continued on another day!)
LINKS:
Buy CroftonMargaret Woda, RE/MAX Vision, Crofton MD 21114
Copyright 2006-12. All rights reserved.
DISCLAIMER: Information contained in this post is deemed reliable on the date of publication, but it is not guaranteed and it is subject to change without notice.
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Margaret Woda, REALTOR and Associate Broker
Direct: (301)346-2923 or click on EMAIL
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Check my references on Zillow
Long & Foster Real Estate, Inc., 2191 Defense Hwy., Crofton, MD 21114 (410) 721-1500
